About me

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My Personal Core Values

Kind Candor

I believe in being direct and honest, but I always aim to do so with respect and compassion. I value transparent communication that’s clear and truthful, but I make sure it’s delivered in a way that considers how it affects others. For me, feedback should always be constructive, and I strive to create an environment where trust is built, and everyone can grow.

Impeccable With My Word

Integrity is everything to me. When I say I’m going to do something, I do it… every time. My word is my bond, whether it’s in business, personal commitments, or daily interactions. I hold myself to the highest standard of consistency, ensuring that my actions always align with what I say. I’m dependable, and I take pride in being someone others can rely on.

Ownership & Accountability

I take full responsibility for my actions and their outcomes, whether they’re successes or challenges. I don’t make excuses or shift blame. Instead, I focus on owning the process, learning from mistakes, and ensuring follow-through. Accountability means delivering on promises and continuously improving, no matter the obstacles.

Continuous Growth

Growth is a core value in both my personal and professional life. I’m always looking for ways to improve by seeking new knowledge, refining my skills, and staying adaptable to change. I see challenges as opportunities to learn and push myself to be better. Stagnation isn’t an option. I strive to be better today than I was yesterday.

My Work History

Contractor Dynamics
August 2022 - Current
Marketing Director
  • Built a scalable lead generation engine responsible for consistent 10x ROAS using Meta Ads, landing pages, and automated email/SMS workflows.
 
  • Spearheaded webinar funnel strategy, driving high-quality booked calls through cold traffic campaigns and retargeting ads.
 
  • Oversaw paid media, creative direction, and messaging strategy across all platforms, improving CPL and sit/demo rate month over month.
 
  • Hired and led a remote team of 10+ marketers and creatives, establishing clear KPIs, weekly scorecards, and a high-performance culture.
 
  • Partnered with Sales and Fulfillment to ensure marketing strategy scaled with operational capacity and lead quality expectations.
 
  • Owned departmental OKRs and marketing analytics dashboards for CPL, CAC, ROAS, and pipeline forecasting.
Client Success Director
  • Directed fulfillment and account success for 100+ roofing and exterior contractors across training and agency services.
 
  • Built out lead tracking infrastructure using WhatConverts, GoHighLevel (GHL), and CallRail, enabling full attribution from ad to closed deal.
 
  • Implemented internal SOPs and client scorecards to proactively identify churn risks, track engagement, and improve retention.
 
  • Led weekly team meetings, coached client success reps, and created an internal knowledge base to streamline onboarding and fulfillment.
 
  • Collaborated with the marketing team on creative strategy, KPI reviews, and campaign performance feedback loops.
 
  • Partnered with the sales team to support upsells and renewals, increasing expansion revenue and reducing churn.
 
  • Introduced client lifecycle benchmarks and engagement tracking, helping prioritize accounts with the highest growth potential or risk.
JM Exteriors
September 2021- August 2023
Marketing Director
  • Directed end-to-end marketing for a roofing contractor, building lead gen systems that doubled monthly inbound appointments within 90 days.
 
  • Executed targeted digital ad campaigns across Meta and Google, improving cost-per-lead and increasing appointment/demo rates.
 
  • Created localized landing pages and offers to improve conversion rate from click to appointment.
 
  • Oversaw branding, content creation, and customer communication strategies that drove local recognition and referral growth.
 
  • Worked closely with the owner and sales team to track lead performance and tighten handoff between marketing and demos.
Roof Source
August 2020- September 2023
Marketing Manager
  • Developed and executed paid media and local SEO strategies to generate roofing leads in multiple territories.
 
  • Built ad campaigns and lead funnels that reduced CPL by 30% while improving lead-to-demo conversion rates.
 
  • Integrated paid advertising with call center processes to improve set rates and track demo performance.
 
  • Managed creative production and A/B testing for ads, landing pages, and offers across Meta and Google.
Marketing 360
June 2019 - August 2020
Marketing Executive

  • Managed client accounts in roofing, construction, and other home service verticals, leading cross-functional teams to deliver lead gen campaigns across Meta, Google, and email. 

  • Oversaw performance reporting, client strategy, and campaign adjustments based on CPL and ROAS metrics.

  • Delivered consistent results and upsold additional services based on marketing outcomes.